An Enthusiasm for Place: MauiWine’s Joseph Hegele on Syrah, Farming, and Listening to the Land

“Joseph Hegele, head of marketing and branding for MauiWine, knows this place well. Having been raised at Ulupalakua, from an early age he was working with the vines, developing a close relationship with the land and the community. This instilled within him a strong sense of place which continues to this day; a passion for every aspect of MauiWine’s work. Indeed, Ulupalakua is in the final stage of becoming formally recognized as the state’s first American Viticultural Area (AVA); a designation which will not only make it the southernmost AVA in the United States, but will bring additional well-deserved recognition to the entire Hawai’ian wine industry.”

In my October 15, 2019 article for The Vintner Project, I caught up with Hegele about how Syrah is helping put the Hawaiian wine industry on the map! Read the full story.

Photo Credit: MauiWine